Six Facebook Ad Creative Templates
Founder’s Story: A classic angle where you can leverage the wholesome story of Greg and his family to connect with people organically. People love to hear about and support founders following their dreams. There are so many sub-angles within this parent theme to be iterated on with BrandX.
Unboxing: A style for both images and videos, unboxing is another classic way to recreate the experience of receiving the product in the mail – thus helping remove uncertainties from the buyer. People tend to be anxious about the unknown when buying online, so unboxing and product demonstrations help to relieve those worries and build confidence in their orders. You can hire skilled videographers to perform a ‘white glove’ unboxing or you can simply do it yourself on an iPhone. Both versions serve a different purpose and speak to a different type of user.
Warehouse: Believe it or not, warehouses catch people’s attention! Unstaged warehouse shots showing the live-action behind the scenes further help in validating the brand and separate you from the fly-by-night online scam operations. If your brand is shipping out lots of products and is busy, your products must be good if all those other customers are buying!
Quadrant: Taking four images and positioning them within a quadrant acts as a pattern interruption that has scroll-stopping power in the feed. The four images further act to capture attention for a few seconds longer as it takes time to absorb the disjointed images. This acts to overcome the initial scrolling inertia and directs the user’s attention to your headline and ad copy, which if chosen thoughtfully, can make this ad combination an all-star.
Notepad: To turn your ad into stealthy, organic feeling content, the notepad angle lets you ask a question or make a statement without the ‘defensive guard’ attitude that people inherently have when they feel they're being advertised to. The “read rate” of your message with this style is higher than even the headlines on your ads, making it a powerful creative style with the correctly chosen message.
Open Box: This style immediately puts the viewer in the position of opening up a box, present, or gift which triggers the curiosity of “what’s inside?” That split-second hook allows your headline and ad copy to tell more of the story and pique their interest.